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Digital Marketing Tip Of The Month | September 2022 | Finish Your Q4 2022 Strategy

Ecommerce brands know that Q4, specifically the end of November through Christmas, can make or break their year. The 4th quarter can represent over 50% of annual revenue for commerce-focused companies and retail brands. Even if you’re not an eCommerce brand, a specific digital marketing strategy for Q4 is crucial for capitalizing on your market’s …

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Four Major Changes to Expect with Google Analytics 4

Though Google Analytics 4 has been available for some time, starting on July 1st, 2023, Google will switch over all analytics tracking from Universal Analytics to Google Analytics 4. From measurement models and conversions to reporting and new user interfaces, here are the changes you should know about before switching to the new Google Analytics. …

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